Privacy Policy

Effective Date: June 1, 2026

Your trust matters to us. Asset Giant (“we,” “us,” or “our”) helps businesses keep track of their tools, equipment and other assets, and the information you store with us is often important to how you run your business. Protecting it is at the very core of what we do. This Privacy Policy explains, in plain language, what information we collect when you use our On-Site Asset Tracker platform (the “Service”), why we collect it, how we keep it safe, and the choices and rights you have.

The short version: we only collect the information we need to run the Service for you. We do not sell your personal data or your asset data — ever. We keep your data securely and keep it separated from every other customer’s data. We use a small number of trusted providers (for example to take payments and to power our AI features), and we are clear below about what each of them receives. If anything here is unclear, please email us at admin@asset-giant.com — we’re happy to help.

Who we are

The Service is provided by Blueworkz Ltd, a company registered in England & Wales (company number 13258077), trading as “Asset Giant,” with its registered office at 39 Crispin Field, Pitstone, Leighton Buzzard, Buckinghamshire, LU7 9BG, United Kingdom. We are the “controller” of the personal data described in this policy. For any privacy question or request, contact us at admin@asset-giant.com.

1. The information we collect

Account information: when you sign up, we collect details such as your name, email address and your company or business name, so we can create and manage your account.
Asset and business data you add: the information you choose to store in the Service — for example asset names, descriptions, photos, files, locations, projects, clients and any notes. This data is yours, and you stay in control of it.
Payment information: when you subscribe to a paid plan, your payment is handled securely by our payment provider. We never see or store your full card details — we only receive confirmation of your subscription status (for example, whether a payment succeeded and which plan you are on).
Usage information: basic information about how the Service is used — such as which features are used — so we can keep it running reliably and improve it. Optional website analytics are only collected if you agree to them via the cookie banner; see our Cookie Policy for details.
Messages you send us: if you contact support or send feedback, we keep that correspondence so we can help you and improve the Service.

2. How and why we use your information

We use your information only for clear, legitimate purposes, and under UK data protection law we always rely on a lawful basis to do so:

To provide the Service to you — creating your account, storing your assets, and giving you the features of your plan (lawful basis: performance of our contract with you).
To take payment for your subscription and manage billing (lawful basis: performance of our contract with you).
To support you and respond to your questions (lawful basis: performance of our contract, and our legitimate interest in helping our customers).
To keep the Service secure, reliable and improving — for example fixing problems and understanding which features are useful (lawful basis: our legitimate interest in running a safe, well-functioning service; optional analytics rely on your consent).
To meet our legal obligations — for example keeping the records the law requires us to keep (lawful basis: compliance with a legal obligation).

We will only send you marketing messages if you have agreed to receive them, and you can opt out at any time.

3. AI-powered features and your data

The Service includes optional AI features that can help you catalogue an asset — for example, suggesting an asset’s name, manufacturer, model, category and useful notes from a photo or from a few details you type in. We want to be completely transparent about how these features handle your data, because we know it matters.

Our AI features are powered by OpenAI (the makers of the GPT models). When you use an AI feature, only the information needed to answer that specific request is sent to OpenAI to process:

What is sent: the asset photo(s) you provide for that lookup; the asset details you type in (such as a name, manufacturer, model, serial number or product link); and a small amount of business context you have chosen to enter in your settings to make suggestions more relevant — namely your business type/sectors, your short business description, and the country and currency you trade in. If you paste a product or supplier web link, the content of that public page may also be fetched to read accurate details from it.
What is not sent: we do not send your account or contact details — your name, email address, your company’s account name, your password, or your payment information — to the AI provider. Nor do we ever send another customer’s data. In other words, only the asset details and the general business-type/activity context needed for the suggestion are shared; the things that identify you and your account are not.

Just as importantly, OpenAI’s terms for the business (API) service we use provide that the data we send through it is not used to train or improve their AI models, and is not retained long-term: it may be held only briefly (up to 30 days) so they can guard against misuse, and is then deleted — unless the law requires otherwise. You can read OpenAI’s own commitments on the OpenAI privacy and data-handling page, and their wider terms on the OpenAI policies page.

AI features are there to help, and you are always in control: AI suggestions are shown to you to review, and nothing is saved to your inventory until you choose to accept it. AI suggestions can occasionally be wrong or incomplete, so please check them before saving.

4. When we share information, and who with

We do not sell your personal data or your asset data, and we do not share it for anyone else’s marketing. We only share information in these limited situations:

Trusted service providers who help us run the Service. These act on our instructions, only handle the data needed to do their job, and are not permitted to use it for their own purposes. They include: our payment provider (SureCart, which uses Stripe to process card payments securely); our AI provider (OpenAI), as described in section 3; secure hosting and infrastructure providers that store the Service’s data; and, only if you have agreed to optional analytics cookies, the analytics providers listed in our Cookie Policy.
If the law requires it, or to protect our rights, safety, or the rights and safety of others — for example responding to a valid legal request.
In a business transfer, such as a merger or acquisition — in which case we would make sure your data stays protected under terms consistent with this policy, and let you know.

5. Keeping your data secure

Protecting your data is at the heart of our business. We use appropriate technical and organisational measures to keep it safe — including encryption of data in transit, secure access controls, and strict separation so that each customer’s data is kept apart from every other customer’s. Access to your data is limited to the people and systems that genuinely need it to provide and support the Service. While no online service can promise that security is ever absolutely guaranteed, we take this responsibility extremely seriously and work continually to protect your information. If anything ever does go wrong, we will act quickly and tell you and the relevant authorities where the law requires us to.

6. Where your data is processed (international transfers)

Some of the trusted providers we use to deliver the Service — including our AI and payment providers — may process data on systems located outside the UK or the European Economic Area. Where that happens, we make sure the transfer is protected by appropriate safeguards recognised under UK data protection law (such as the UK International Data Transfer Agreement or equivalent contractual protections), so your data continues to receive a similar level of protection wherever it is handled.

7. How long we keep your data

We keep your account and asset data for as long as your account is active, so the Service is there when you need it.
If you cancel, we keep your data for a short grace period in case you wish to return or export it, after which it is permanently deleted. You can ask us to delete it sooner (see your rights below).
We may keep certain records for longer where the law requires it (for example, billing and tax records).

8. Your data protection rights

Under UK data protection law you have a number of rights over your personal data. You can:

Access the personal data we hold about you, and ask for a copy.
Correct any information that is inaccurate or incomplete — much of this you can do yourself in your account settings.
Delete your personal data (“right to erasure”) where there is no overriding reason for us to keep it.
Restrict or object to certain uses of your data.
Portability — receive your data in a commonly-used format, or ask us to transfer it where technically feasible.
Withdraw consent at any time where we rely on your consent (such as for optional analytics or marketing).

To exercise any of these rights, just email us at admin@asset-giant.com and we will help. We won’t charge you for a normal request, and we’ll respond within the time the law allows (usually one month). If you ever feel we haven’t handled your data properly, you can complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk — though we’d appreciate the chance to put things right first.

9. Cookies and similar technologies

We use essential cookies to keep you logged in, a small amount of first-party browser storage to remember your interface preferences, and — only if you agree — optional analytics cookies. For the full details and how to manage your choices, please see our Cookie Policy.

10. Children

The Service is a business tool and is not intended for children. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, please contact us and we will delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to the Service or to legal requirements. When we do, we’ll revise the “Effective Date” above, and for significant changes we’ll give you reasonable notice.

12. Contact us

If you have any questions, concerns or requests about this Privacy Policy or your data, we’d genuinely like to hear from you. Please contact us at admin@asset-giant.com and we’ll be glad to help.