Asset Giant vs the alternatives
Most asset trackers charge per user or per item, lock you into an annual contract, and reserve the useful features for their top tier. Asset Giant gives you 44 of 44 compared features, built-in AI and full label printing — on flat, transparent pricing with a free plan you can keep forever.
Pricing at a glance
How each platform charges, side by side.
Asset Giant
Asset tracking built for trades & on-site teams
- Free plan
- Yes — Free Forever, no card
- Pricing
- Flat price per company
- Commitment
- Monthly or yearly — cancel anytime
- Trial
- Free plan — no trial clock
Sortly
Visual inventory app
- Free plan
- Yes — 100 items, 1 user, 2 jobs
- Pricing
- Per plan, user-capped
- Commitment
- Best price needs annual billing
- Trial
- 14-day trial on paid plans
EZOfficeInventory
Equipment & asset tracking
- Free plan
- No free plan — 15-day trial
- Pricing
- Per item count — climbs with inventory
- Commitment
- Monthly or annual billing
- Trial
- 15-day trial, no card
Asset Panda
Configurable asset platform
- Free plan
- No free plan
- Pricing
- Hidden — quote only, per asset
- Commitment
- Annual contract
- Trial
- Demo on request
itemit
UK asset tracking
- Free plan
- No free plan — 14-day trial
- Pricing
- Per plan, by asset count & seats
- Commitment
- Monthly or yearly — £249/yr at entry
- Trial
- 14-day trial
ShareMyToolbox
Tool check-out for trades
- Free plan
- No free plan
- Pricing
- Per user (connection)
- Commitment
- Annual
- Trial
- Free trial
AssetTiger
Broad asset tracking, US-based
- Free plan
- No — free tier ended Aug 2026
- Pricing
- Tiered by asset count
- Commitment
- Monthly or yearly
- Trial
- 30-day trial, then view-only
Snipe-IT
Open-source IT asset management
- Free plan
- Yes — free forever if you host it yourself
- Pricing
- Flat per company on hosted plans
- Commitment
- Monthly or yearly
- Trial
- Public demo; no hosted trial published
Two currencies on this page. The dollar figures are the other company’s own published prices. Ours are in pounds sterling, and pounds are what we charge: on 25 September 2026, £1 was about US$1.32. A card issued in any country works at checkout and your own bank converts it.
Competitor pricing is indicative and summarised from publicly-available information as of September 2026. Currencies and plans differ between providers — always check the provider’s own site for current pricing.
Why teams choose Asset Giant
The differences that actually change the bill — and the day-to-day.
A genuinely free plan
Start free, with no credit card and no trial countdown — and stay free for as long as it suits you. Most rivals offer only a time-limited trial or no free plan at all.
Flat, transparent pricing
One clear price per company in £ with your team included, not a per-user meter that starts at your first login. If you need one more person than your plan includes you add a single extra user, rather than upgrading everybody. No quote calls, no surprise annual contract.
AI built in, not bolted on
Identify assets from a photo, auto-fill specifications from a make and model, and ask your inventory questions in plain English — included, not a premium add-on.
Full label design & printing
Generate QR labels, design your own layouts in a visual editor, batch-print to standard label sheets and assign pre-printed stickers — all in the box.
Made for the field
Phone-first, works on any device, with a fast QR scanner and check-in/out designed for use on a busy site — not a desktop database with a mobile afterthought.
Your data is never held hostage
Export everything any time, and if you ever drop below a paid plan nothing is deleted — older items are simply paused. No lock-in, no ransom to leave.
Bring your spreadsheet with you
Import your existing kit list from a CSV in minutes — match your own columns, preview every row before anything saves, and undo it if you change your mind. Or send us the file and we will do the whole import for you by hand, free, on any paid plan.
Quote it, hire it, invoice it
Raise quotes, invoices and credit notes off the kit you already track — hire rates by the hour, day, week or month, labour and delivery alongside them, your own section headings and subtotals, and full UK VAT. Quotes are unlimited on every plan, free one included.
Quoting and invoicing, without buying a second system
The paperwork usually lives somewhere else. With us it lives on the kit.
What you can raise
Quotes, invoices and credit notes, built from the assets you already track. Hire priced by the hour, day, week or month against your own chargeable days and minimums; labour, call-outs and delivery billed alongside as saved rate items; your own section headings, subtotals, free-text lines and notes; discounts and per-line overrides where a job needs them.
Tax that fits your country
Name the tax whatever yours calls it — VAT, GST, TVA, sales tax — and that word is what appears on the document, the totals and your tax report. Add as many rates as you need, each with its own label, percentage and treatment. Fully compliant for UK VAT-registered businesses: zero-rated, exempt and the construction domestic reverse charge kept genuinely separate rather than collapsed into “0%”, sequential numbering, tax points, simplified invoices, and a hard rule that a business with no VAT number never issues anything calling itself a VAT invoice.
Paid straight to you
Connect your own Stripe account and your client gets a Pay now button on the invoice. The money lands in your Stripe balance — we never hold it, never route it, and take no cut and no application fee. Only Stripe’s own processing fees apply.
This section compares our quoting and invoicing against the dedicated hire and rental market. For the asset-tracking products in the table below we checked each vendor’s own site and help centre in August 2026; features change, so check theirs before deciding.
Full feature comparison
Every paid feature, line by line. Scroll the table sideways on a phone.
| Feature | Asset Giant | Sortly | EZOfficeInventory | Asset Panda | itemit | ShareMyToolbox | AssetTiger | Snipe-IT |
|---|---|---|---|---|---|---|---|---|
| Pricing & Access | ||||||||
| Genuine free-forever plan | Yes | Limited | No | No | No | No | No | Self-hosted |
| No credit card to start | Yes | Yes | No | No | No | No | Yes | Yes |
| Flat price, team included | Yes | No | No | No | No | No | No | Yes |
| No annual contract required | Yes | Limited | No | No | No | No | Yes | Yes |
| Pricing shown publicly in £ | Yes | No | No | No | Yes | No | No | No |
| Asset Records | ||||||||
| Photos & document attachments | Yes | Yes | Yes | Yes | Yes | Limited | Yes | Yes |
| Custom fields | Yes | Yes | Yes | Yes | Yes | Limited | Yes | Yes |
| Custom asset types & statuses | Yes | Limited | Yes | Yes | Limited | No | Yes | Not verified |
| Automatic asset IDs | Yes | Yes | Yes | Yes | Yes | No | Yes | Not verified |
| Quantities & consumables | Yes | Yes | Yes | Yes | Limited | No | Limited | Yes |
| Alerts before a date passes | Yes | Limited | Yes | Yes | Yes | Yes | Yes | Yes |
| Low stock & reorder-level alerts | Yes | Yes | Yes | Not verified | Not verified | Not verified | Yes | Yes |
| Recurring maintenance & test schedules | Yes | Limited | Add-on | Yes | Yes | Yes | Yes | Limited |
| Service history with result & certificate | Yes | Not verified | Limited | Yes | Yes | Limited | Yes | Limited |
| AI Features | ||||||||
| Identify assets from a photo | Yes | No | No | No | No | No | No | No |
| AI auto-fill of specifications | Yes | No | Limited | No | No | No | No | No |
| AI inventory assistant (chat) | Yes | No | Yes | Yes | No | No | No | No |
| Organise & Find | ||||||||
| Categories & folders | Yes | Yes | Yes | Yes | Yes | Limited | Yes | Yes |
| Lists & kits | Yes | Limited | Yes | Yes | Limited | Limited | Limited | Yes |
| Powerful search & filters | Yes | Yes | Yes | Yes | Yes | Limited | Yes | Not verified |
| Bulk actions | Yes | Yes | Yes | Yes | Limited | No | Yes | Not verified |
| Export to CSV / PDF anytime | Yes | Yes | Yes | Yes | Yes | Limited | Yes | Yes |
| Import your existing data | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| QR Codes & Labels | ||||||||
| Mobile QR / barcode scanning | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| QR code label generation | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes |
| Custom label layout designer | Yes | Limited | Yes | Limited | Limited | No | Limited | Limited |
| Batch / print-queue printing | Yes | Limited | Yes | Limited | Limited | No | Limited | Limited |
| Standard label-sheet support | Yes | Limited | Limited | Limited | No | No | Limited | Not verified |
| Assign pre-printed stickers | Yes | No | Limited | No | No | No | Yes | Not verified |
| Public / client-facing QR codes | Yes | No | No | No | No | No | No | Not verified |
| Mobile Workflows | ||||||||
| Check items in & out | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Due-back & overdue alerts | Yes | No | Yes | Yes | Yes | Yes | Yes | Yes |
| Booking / reservation calendar | Yes | No | Yes | Add-on | No | No | No | Limited |
| Digital checklists | Yes | No | Limited | Limited | No | No | No | Not verified |
| Stocktakes & audits | Yes | Limited | Yes | Yes | Limited | No | Yes | Yes |
| Works offline, syncs when back in range | Yes | Yes | Limited | Yes | Yes | Not verified | Yes | Not verified |
| Hire & Invoicing | ||||||||
| Hire rates & chargeable time | Yes | No | Add-on | No | No | Limited | No | No |
| Customer quotes & invoices | Yes | Limited | Add-on | No | No | No | No | No |
| Document layout & saved templates | Yes | Limited | Add-on | No | No | No | No | No |
| Team, Clients & Data | ||||||||
| Multiple users in a team | Yes | Limited | Yes | Yes | Yes | Yes | Yes | Yes |
| Roles & permissions | Yes | Limited | Yes | Yes | Limited | Limited | Yes | Yes |
| Clients, projects & locations | Yes | Limited | Yes | Yes | Limited | Limited | Limited | Limited |
| Activity history / audit trail | Yes | Yes | Yes | Yes | Limited | Limited | Yes | Yes |
| Data never held hostage | Yes | Limited | Limited | Limited | Limited | Limited | Limited | Yes |
✓ Included Limited Partial / top-tier / extra cost ✗ Not available
Competitor capabilities are summarised from publicly-available information as of September 2026 and may change. “Limited” covers features that are restricted to higher tiers, available only as a paid add-on, or materially more basic than Asset Giant’s. A dash (–) means we could not establish that capability either way from the provider’s own site, so we make no claim about it, and a cell carrying a word instead of a symbol says exactly what applies — for example Snipe-IT is free forever, but only if you host it on your own server. Names and trademarks belong to their respective owners; this comparison is provided in good faith for evaluation.
Even our free plan goes further
Most “free” alternatives are a countdown to a paywall. Ours isn’t.
Asset Giant — Free Forever
- No credit card, no trial clock — free indefinitely
- Real features included: AI-assisted entry, QR labels & scanning
- Track up to 100 assets with photos, categories and folders
- Unlimited quotes, and five invoices a month — not a locked-off “paid feature”
- Export your data any time — nothing is ever locked in
- Upgrade only if and when you outgrow it; everything carries over
Typical competitor “free”
- Often a 14–30 day trial, then a paywall — or no free plan at all
- Free tiers get withdrawn: AssetTiger moved its free plan to a 30-day trial in August 2026, with accounts that don’t upgrade dropping to view-only
- Card details frequently required up front
- Best features reserved for paid or top tiers
- Pricing climbs per user or per item as you grow
- Data export or migration can be limited on lower tiers
Already using one of these and wondering what moving would involve? Our switching guides cover AssetTiger, Snipe-IT, Sortly, itemit, Asset Panda and EZOfficeInventory — how to get your data out and in, what changes on day one, and when you are better off staying where you are.
Try the better-value asset tracker
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