FAQ

Answers to the questions publications actually ask. Reader-facing help lives at https://asset-giant.com/help/.

How does Asset Giant compare with Sortly, EZOfficeInventory, itemit and similar?
It costs less and does more. The biggest difference is the AI: cataloguing from a photo, a few typed words or a product link, plus an assistant you can simply ask about your own inventory. That is the part that actually saves time, and it's the part the established tools either charge a premium for or don't offer at all — with most of them, someone still has to type every record in by hand. Add a genuinely free entry plan (not a trial), print-your-own labels with no proprietary tags to buy, and flat pricing with no per-user surprises, and the comparison is straightforward. See https://asset-giant.com/compare/ for the fair, factual version.

What is Asset Giant, in one sentence?
Phone-first asset and tool tracking software: AI builds your inventory from a photo, you print your own QR labels, and a scan on site tells you what anything is, where it lives and who has it.

Who is it for?
Two core audiences: construction and trades businesses (site managers, tool owners, plant and equipment) and media/events companies (AV, production kit, camera and lighting gear). Beyond those it earns its keep anywhere kit moves between people, jobs and vehicles — tool and plant hire companies tracking what's out and when it's due back; auctioneers and valuers cataloguing lots quickly with photos; vehicle workshops and mechanics keeping diagnostic gear and specialist tools accounted for across bays; schools, colleges and universities managing IT suites, AV trolleys and lab equipment; facilities and property management teams covering multiple sites; theatre, venue and live-sound crews loading in and out; and charities and community groups looking after shared equipment on a budget. In short: anyone with stuff worth keeping track of.

Is the free plan really free?
Yes. Free Forever is a plan, not a trial: 100 assets, no card, no expiry. Paid plans (from £19/month) raise the limits.

Do users need special hardware or tags?
No. Labels are standard QR codes generated in the app and printed on any printer; scanning uses the phone's camera in the browser. There is nothing proprietary to buy.

Is there an app to install?
No install — it's a web app designed phone-first, so it works in the browser on iPhone and Android (and on desktop).

How does the AI cataloguing work?
Three ways in, depending on what the user has to hand. From a photo: snap the item when adding it and the AI identifies it and suggests the record — name, brand, model, details. From text: type what you've got ("Makita DJV182 jigsaw") or paste a product link from a supplier's site, and the AI fills the rest of the record in for you. By asking: an AI assistant sits on the dashboard, so instead of building a filter you can just ask — "what editing equipment do we have available at the moment?", "which tools are out on the Riverside job?" — and get an answer from your own live inventory. In every case the AI suggests and the person decides: nothing is saved until the user reviews and confirms it. The time saved is the point — cataloguing a van or a store room is the job that otherwise never gets done.

What happens when someone scans a label?
It depends who is scanning. A logged-in team member lands on the full asset record — identity, location, status, who has it, its history — and can update any of it on the spot, from the phone, without going back to the office.

A member of the public sees nothing private. Any asset can optionally be given a public QR page, and that page shows only what helps get the item home: the company's name and logo, a photo of the item, its name, a short message the owner writes ("Lost? Please call us — reward offered"), and Call and Email buttons that reach the owner in one tap. No location, no status, no holder, no value, no other kit. It turns a stolen or left-behind tool into something a stranger can return without needing to know anything about the business, and it doubles as a visible deterrent — a labelled tool is a harder tool to resell.

Can equipment be booked?
Yes — a booking calendar schedules kit against jobs and people, preventing double-booking, alongside simple check-in/check-out for day-to-day accountability.

Where does my data live, and can I get it out?
Each company's data is kept strictly separated, and you can export your inventory (CSV/PDF) at any time. See https://asset-giant.com/privacy-policy/ for the details.

Who's behind it?
Dan Huke, based in Pitstone, Buckinghamshire — he founded the building firm Blue Ladder Building in 2021 and built Asset Giant for it, drawing on seventeen years running IT projects in academic publishing. Asset Giant is published by his software company, Blueworkz Ltd — see the Founder Story.

Press contact?
Dan Huke, founder · [email protected] · https://asset-giant.com/contact/ — happy to be interviewed and photographed.