Newsletter Copy

Pre-written copy a newsletter can lift verbatim or edit. All claims true; UK English. Where you see <UTM link>, drop in your own tracked link so sign-ups from your feature are credited to you — or ask us for one.

Subject line ideas

1. The builder who got fed up losing tools — so he built this
2. Free forever: asset tracking that writes its own inventory
3. Take a photo. Get an inventory.
4. Stop buying tools you already own
5. Who's got the drill? Now you'll actually know
6. QR labels you print yourself — no tags to buy
7. The stocktake that doesn't eat your weekend
8. Your van, catalogued in an afternoon

Headline options

• Take a photo — the AI does the inventory
• Free tool tracking, built by a builder
• Know what you own, where it is, and who's got it

50-word version

Asset Giant is tool and equipment tracking you run from your phone. Photograph an item and the built-in AI catalogues it; print your own QR labels and scan kit on site to see where it is and who has it. The Free Forever plan needs no card. [Try it free](<UTM link>).

100-word version

Every trades business loses tools — between sites, in vans, to "borrowers". Asset Giant is a phone-first app built by a UK builder to fix it. The clever bit is how the inventory gets made: take a photo and the built-in AI identifies the item and writes the record for you. Print your own QR labels on any printer, stick them on your kit, and a quick scan on site shows what anything is, where it lives and who's got it. There's a booking calendar, check-in/check-out and even a chatbot that answers questions about your inventory. The Free Forever plan needs no card. [Start free](<UTM link>).

250-word version (story format)

Dan Huke runs a building firm, and for years he had the same problem as every other trades business: with several sites on the go, nobody could say for certain what the company owned, where it was, or who had it last. Tools walked, duplicates got bought, and every attempt at a proper inventory died at the same hurdle — cataloguing hundreds of items by hand takes days a working builder doesn't have.

So he built Asset Giant, and the headline feature attacks exactly that hurdle: you take a photo, and the built-in AI identifies the item and writes the record for you. A van's worth of kit becomes a real inventory in an afternoon, not a lost weekend.

The rest is just as practical. QR labels are generated in the app and printed on any printer — no proprietary tags to buy. Scan any label with a phone and you see what the item is, where it lives, its status and who has it, and you can update it on the spot. A booking calendar stops kit being double-booked across jobs, check-in/check-out puts a name against every tool, and an AI chatbot answers questions like "what's out on the Patterson job?"

It's phone-first and runs in the browser, so there's nothing to install — and unusually for this category, the Free Forever plan is genuinely free: 100 assets, no card, no trial clock. Paid plans are flat-rate from £19/month.

[Try Asset Giant free](<UTM link>) — it takes about two minutes to sign up.

Call to action options

• Try it free — no card, two-minute sign-up → https://asset-giant.com/signup/
• See how the AI cataloguing works → https://asset-giant.com/industries/
• Compare it with what you use now → https://asset-giant.com/compare/

Suggested image placements

All of these are on the images page, free to use:

1. Lead image: desktop-dashboard.png (the app at a glance) or the share card asset-giant-share-card-1200x630.png.
2. Beside the AI paragraph: desktop-asset-record.png — shows a real asset record with the "Identify image" / "Fill with AI" buttons.
3. Beside the on-site paragraph: desktop-location-record.png — a van and everything in it.
4. Beside bookings: desktop-booking-calendar.png.
5. Logo: use the vector asset-giant-logo.svg wherever your layout allows; the full-colour PNG works on light backgrounds.