Key Selling Points

Copy-and-paste bullets. Every claim is true — no invented stats or user counts.

Lead differentiators (use these first):

• Genuinely free "Free Forever" plan — no card required, no trial countdown
• Built-in AI creates your inventory from a photo — snap it, and the record writes itself
• Print your own QR labels on any printer — no proprietary tags or hardware to buy
• Phone-first — designed for use on a live site, not at a desk; works in the browser, nothing to install
• Simple flat pricing — from £19/month, no per-asset charges

Supporting points:

• Scan any labelled item with a phone camera to see what it is, where it lives and who has it
• Booking calendar stops kit being double-booked across jobs
• Check-in/check-out puts a name against every tool
• Tie assets to clients, projects and locations — see everything on a job at a glance
• AI chatbot answers questions about your own inventory ("what's out on the Patterson job?")
• Full activity history per asset — useful for insurance, audits and disputes
• Lists work as load-out checklists, so nothing gets left behind
• Export your data any time (CSV / PDF)
• Built and run in the UK; UK-based support from the founder
• Public QR option lets a finder return a lost tool

Audience one-liners:

• Construction & trades: stop tools walking off site and stop buying duplicates of kit you already own.
• Media & events: know exactly what's in every flight case, and never double-book the same rig twice.