Every camera, every cable, every flight case — tracked and findable in seconds, from your phone, wherever you are. You always know where it is and who had it last.
Start Your Free Forever Plan (No Credit Card)
"Where's the B-cam?" — never again
The hidden tax on a busy production company isn't only the kit you lose — it's the time you burn looking for the gear you still have. The frantic half-hour on prep day while the crew hunts for one tripod plate. The runner sent back across town for a battery that was in the other case all along. It never shows up on a budget line, but it drains your week and your margin just the same.
Everything, not just the headline kit
With Asset Giant, every piece of gear and all your accessories, cases and vehicles are tracked — right down to the things that usually go un-logged. That includes kit you've supplied to a client (printed banners, display stands, physical and digital deliverables) and anything you've bought in specifically for a project. Nothing is "off the books" any more, so when a job wraps you know exactly what went out, what's coming back, and what stays with the client.
Physical and digital, both tracked
It isn't only the things you can hold. Digital assets — master files, deliverables, licensed footage, software seats — live in the same system as the cameras and the cases, so a single search covers your whole operation rather than just the hardware.
Always know which studio, which van, which job
Treat every studio, store, vehicle and shoot as a location and you get a live picture of where your gear actually is. Is the 24-70 in the grip truck or still on the rack at base? A glance tells you. No ringing round the crew, no guessing — just one source of truth you can check from your desk or the cab. This is covered in Track Assets by Location and, for vehicles, Vehicle & Van Tracking.
Scan it in, scan it out
Every time a piece of kit moves, a quick scan of its QR sticker records who took it and where it's gone. So when a tripod goes missing you don't start an argument — you check the history and see exactly who had it last. That accountability alone stops gear quietly "walking off", because everyone knows it's tracked. See Check Items In and Out.
The full story, two clicks away
Every asset carries its complete history — every check-in, check-out, move and edit, with a name and a time against it. Two clicks and you can see the entire life of that camera. It's the kind of record that settles disputes, backs up an insurance claim, and shows a client you run a tight ship. More under Activity History & Audit Trail.
Run a stocktake in minutes, on site
Need to know what's actually in a van or on a shoot versus what should be? Run a stocktake right there on your phone — scan what's present and the app flags anything missing. Perfect for a wrap check before you leave a location, or a Friday van audit. See Stocktakes & Inventory Audits.
Even your clients' kit can be tracked
Stick a public QR code on a client asset — a conference display stand, a hire-out package, an installed screen — and a scan takes them straight to a "click here for a discount on your next order" page. It keeps you in front of the client long after the job, and it's all explained in Public vs Private QR Codes and Client-Facing QR Codes.
Just ask the assistant
Because the system knows your gear, you can simply ask it: "Where are all the GoPros right now? When are they next free on a Friday evening?" The built-in AI Inventory Assistant reads your live inventory and answers in plain English — no menus, no filters, just an answer.
Ready to always know where everything is?
Start tracking today on the Free Forever plan — no credit card, up and running in five minutes.
